Anti-Fake Review Compliance Statement (DMCC Act 2024)

Harris Rentals is committed to upholding the highest standards of transparency and integrity in customer feedback. In accordance with the provisions of the Digital Markets, Competition and Consumers Act 2024 (?DMCC Act?), we have established and maintain robust internal controls designed to prevent the creation, publication, or facilitation of fraudulent, misleading, or undisclosed incentivised reviews.

1. Commitment to Authentic Customer Feedback

We will only exclusively publish reviews that accurately reflect the genuine experiences of verified customers. Pursuant to the DMCC Act, consumer reviews that purport to be genuine but are not based on an actual customer experience are strictly prohibited.

2. Prohibition of Undisclosed Incentivised Reviews

This organisation does not provide any undisclosed incentives including monetary payments, discounts, gifts, complimentary products, or other benefits in exchange for reviews. Any incentivised reviews published are clearly and conspicuously identified as such, in strict compliance with the guidance issued by the Competition and Markets Authority (?CMA?).

3. Accurate and Non?Misleading Review Presentation

We do not engage in any manipulation of review presentation. Specifically:

All published customer review information must accurately represent the overall customer experience.

4. Preventative and Proportionate Detection Mechanisms

In fulfilment of our obligations under the DMCC Act, we implement reasonable and proportionate procedures to prevent, detect, and remove:

These procedures include, but are not limited to:

5. Prohibition of Facilitation of Unlawful Practices

This organisation does not:

6. Reporting and Review Removal Procedure

If you believe that any review published on our platform is:

You may notify us via email: info@harrisrentals.co.uk. Upon receipt of a report, we will promptly investigate and, where justified, remove the review in accordance with our DMCC Act compliance obligations.

7. Ongoing Compliance and Corporate Governance

We maintain continuous governance and oversight measures to ensure full compliance with the DMCC Act, including: